East Is East is a 1999 British comedy-drama film written by Ayub Khan-Din and directed by Damien O’Donnell. It is set in Salford, Greater Manchester, in 1971, in a mixed-ethnicity British household headed by Pakistani father George (Om Puri) and an English mother, Ella (Linda Bassett).
East Is East is based on the play of the same name by Ayub Khan-Din, which opened at the Birmingham Repertory Theatre in October 1996, and Royal Court Theatre in November 1996. The title derives from the Rudyard Kipling poem The Ballad of East and West, of which the opening line reads: “Oh East is East, and West is West, and never the twain shall meet”.
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